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Let yourself be distracted

Exploring unrelated information aids creative 'connections'

This fantastic and relatively short book by James Webb Young expounds a fascinating theory about creativity. One section talks about the 'expansive' phase of information-gathering where allowing yourself to be 'distracted' (as others may see it) by seemingly irrelevant things (think YouTube wormholes...) alongside subject matter more obviously pertinent to your purpose, is a vital part of the brain's process. You will then be able to make more unexpected connections between different ideas, thus combining them to make new, creative connections.

A Technique for Producing Ideas by James Webb Young
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