Return to site

Objective measurement for creativity

Building structure in a hyper-subjective environment

Global advertising agency Leo Burnett sought to standardise the way it assesses its 'product' (creative ideas) in as non-subjective way as possible. At the top, most positive end of the scale, their idea was to judge themselves on making positive change in the world.

All Posts

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OKSubscriptions powered by Strikingly